Take a Pledge for the #ItCanWait Campaign from AT&T and NOYS

Take a Pledge for the #ItCanWait Campaign from AT&T and NOYS

Over in North America, the campaign trail to stop texting and driving amongst young people is hotting up. The issue has become a major cause for concern in the United States and beyond and has been given national attention by ministers and governments in recent years. Now, AT&T the global mobile phone network has teamed up with NOYS (National Organization for Youth Safety) to promote

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For every pledge, AT&T will donate $2 to NOYS to support their life-saving driving education programmes.

Texting while driving is no neglected issue in the United States and North America, lots of initatives here have potentially saved thousands of lives as well as preventing crashes and injuries. In recent news on the 'anti-texting and driving' pressure campaigns focused on young people, AT&T, the mobile network company have teamed up with NOYS to present the 'It can wait' campaign that calls on young people around the United States and beyond to pledge to never text and drive.

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The It Can Wait website is dedicated uncovering the facts about texting and driving and urging people to pledge to never text and drive!

In addition to the pledge to stop texting behind the wheel, the campaign has equipped young people with a 'Activation Kit' which inlcudes statistics, research, tips and infographics such as the one below.


AT&T wants to inform all wireless users that safety comes first when you’re in the driver’s seat. Help keep all drivers safe on the road by following the tips:

  • Be Smart. Don’t text and drive. No text message is worth a life.
  • Be in control. Remember it’s your phone. You decide if and when to send and read texts so take control. Download AT&T DriveModeTM – an app designed to curb the urge to text and drive.*
  • Be Caring. Don’t send a text when you know your family member, friend or co-worker is driving.
  • Be Focused. Never use your phone to take pictures, send and read messages, record video, or watch TV while driving.
  • lol. cul8r. @wrk. ttyl. Texting has its own language. We use that language as a life line to connect to our friends, family and co-workers. We send pictures. We chat. We text.Be an Example. A recent survey2 found that 77 percent of teens say adults tell them not to text and drive - yet do it themselves “all the time.” Still, 89 percent of those teens said their own parents are good role models in terms of not texting while driving, so please lead by example.
  • Be Proactive. Take the pledge and commit to never text and drive: www.itcanwait.com.
  • Be Aware. If you have teens, some wireless companies offer parents an easy way to manage their teen’s phone functionality, such as the time of day the phone can be used for messaging, Web browsing or outbound calling. However, 911 calls are always allowed and parents can also set up “allowed numbers” that the teens can call as parents or others deem appropriate.


Take the Pledge today and never text and drive again by signing up here:
no text on board plegde day


Visit the NOYS Website
Visit the it Can Wait AT&T website