Floor Lieshout

Executive Director

Floor is a native of The Netherlands and holds an engineering degree. He started his road safety career as a youth advocate when he was 18 years old. He has been a social entrepreneur for more than a decade, leading YOURS as its founder and Executive Director. He helped create several NGOs nationally and globally to prevent road traffic injuries, worked at the World Health Organization as Technical Officer at the Violence and Injury Prevention unit and has two years of experience within the private sector at a large international consultancy firm.

In terms of global campaigning, he was heavily involved in designing and implementing multiple UN Global Road Safety Weeks, such as the successful campaign SaveKidslives in 2015 that gathered 1 million signatures in support of the Child Declaration for Road Safety, the 2017 campaign: Save Lives – #SlowDown, and the latest campaign in May 2021: Streets for Life – #Love30.

Floor spoke at many international events and high-level conferences, such as the 1st and 2nd Global Ministerial Conference on Road Safety. He represents YOURS at the United Nations Road Safety Collaboration and is an advisor to the FIA High-Level Panel for Road Safety and the Child Injury Prevention Alliance. Furthermore, he sits on the Board of Directors at the Delft Road Safety Course and acted as Vice-President at the founding Board of Directors of the Global Alliance of NGOs for Road Safety.

He has developed and delivered numerous capacity development programs around the world, working together in partnership with governments, NGOs, private sector and youth leaders. In 2014 YOURS' Youth Empowerment Programme received global recognition and was awarded “Best Road Safety Initiative by the Fundacion MAPFRE's Global Social Innovation Awards”. The Award was handed out by Queen Sofia of Spain and in 2017, YOURS won the Prestigious Prince Michael International Road Safety Award for its Youth Empowerment Programme.