Jacob Smith

Jacob Smith

North America

“My goal is to create a generation of youth road safety advocates, helping to ensure that future generations will not have to suffer with the burden of preventable road traffic deaths and injuries” – Jacob Smith

On April 12, 2014, Jacob Smith and his friends were returning home from a leadership
conference in Corpus Christi, Texas when they were hit head on by a distracted driver. Jacob doesn’t remember the crash. He sustained spine and facial injuries as well as a Traumatic Brain Injury (TBI). The TBI has changed him emotionally, physically and mentally. His journey has led him to become an advocate for safer roads.

As a global road safety activist and speaker, his goal is to create a generation that does not have to suffer the burden of road traffic injuries and deaths. Jacob has worked with high schools, traffic safety organizations, corporations, and government agencies across the country to create effective programs and projects to mobilize young people for road safety. Jacob has collaborated with Safe Kids Worldwide, the National Highway Traffic Safety Administration (NHTSA), Family, Career and Community Leaders of America (FCCLA), National Safety Council, National Organizations for Youth Safety (NOYS), DENSO International America, the Colorado Department of Transportation, Texas Transportation Institute, and many others, to advocate for various highway safety issues.

His efforts have been recognized by many including more recently being named a 2018 Unsung Hero Of Highway Safety by Ford Driving Skills for Life. Jacob has a Bachelor of Science degree in Business Administration and a minor in Media & Communication Studies from Johnson &  Wales University in Denver, Colorado.