We have initiated global road safety campaigns as well as joined campaigns from around the world to promote road safety. It is important that people are aware what evidence-based actions can be taken to prevent road traffic injuries among youth. Read about some of our campaigning efforts below.
The #SaveKidsLives campaign began life as an orientation campaign around the Third UN Global Road Safety Week in May 2015. Ideas for the campaign began with a concept note written by the World Health Organization (WHO), which focused on the theme of the week for ‘Road Safety for Children’. This concept was fleshed out by the YOURS team in collaboration with the FIA Foundation, WHO and the Global Alliance of NGOs for Road Safety, and presented to the United Nations Road Safety Collaboration for approval. The campaign has so far been a massive success with more than 1 million people signing up in support of the cause!
The basic premise of the campaign was to encourage the global road safety community and the wider public to unite behind a common theme and push for united advocacy goals, namely to call for road safety targets in the Sustainable Development Goals. The campaign was realised through the Child Declaration for Road Safety, an advocacy document that people could ‘read, sign, show, and deliver’ in a campaign sequence.
Our involvement in the campaign focused on a range of creative elements as well as fleshing out conceptual advocacy ideas and translating them into a simplified message for online consumption. Ever since the launch in 2014, we have been heavily involved managing and coordinating the campaign.
The First Caravane for Road Safety took place in countries part of the West African Economic and Monetary Union (UEMOA) and aimed to officially launch the "Decade of Action for Road Safety 2011- 2020" in the UEMOA and to promote youth participation in road safety and preventing road crashes in seven African Member States!
The road safety 'Caravane' travelled through Niger, Benin, Togo, Burkina Faso, Ivory Coast, Mali and Senegal spreading a message of youth and road safety in each country. Our role in the campaign was to manage its online presence, capture what was happening on the ground in each country online. In addition we were involved in kicking off the campaign in Niger and helped the African youth involved with writing the 'African Youth Declaration for Road Safety'. We also trained local youth leaders on how to capture the event both through the eyes of a camera as well as through written blog posts and reporting.
The Caravane claims to have reached over a million young people in Africa. Watch the full video highlight from the Caravane project:
The Embrace Life Campaign was a successful road safety campaign powered and initiated by YOURS. This campaign was all about appreciating life and recognizing that our actions to keep safe on the road has enabled us to live and enjoy life, while many have been taken on the road. The campaign brought together young people from all across the world to unite behind road safety from a unique perspective and raised the profile of YOURS' mission; to make the world's road safer for young people.
The result of our Embrace Life Campaign, a unique photo exhibition that illustrates participation from around the world. Young people have sent in their photos of how and why they embrace life. Check out the photo gallery:
Around a quarter of the 1.3 million people killed on the world´s roads are pedestrians. Many are children. YOURS was involved in the Long Short Walk initiated by the Zenani Mandela Campaign and the Road Safety Fund, which aimed to capture 'short walks' in your community and collect these captures from around the world and combine it into one 'long walk'. The campaign contributed towards the the Sustainable Development Agenda for Road Safety and iniatied public support from the wider road safety community. Our involvement encouraged our global youth network to participate in the campaign with hundreds of young people taking walks through their areas and seeing areas of improvement for safety.
The World Crossing Campaign was our very first global advocacy campaign in 2010. The concept of the campaign was to get youth advocates around the world crossing streets in a creative but safe way. The end product of this campaign was to produce one ´molded video´ that shows young people from around the world taking part in a road safety action. This video raised awareness about road safety as a serious global issue for young people and showing the global youth movement for road safety!
The campaign engaged our global youth network from all around the world, giving them an opportunity to unite behind road safety as a global issue. See the video:
UNICEF Director & Senior Advisor Post-2015 Development Agenda