News & Blog
'The Knock On Effect' of speeding - a powerful new road safety advert
In a 2006 study, The Organisation for Economic Co-operation and Development (OECD) and the European Council of Transport Ministers determined that excessive or inappropriate speed was the full or partial cause in approximately one third (33%) of all fatal crashes. Put another way, SPEED KILLS . There are a lot of misconceptions about the role that speed plays in crashes. Protect yourself and your loved ones by getting the facts.
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NGOs to Lead Development of Road Safety Initiatives by NGOs in 15 Countries
We are currently in Memphis, Tenessee in the United States of America to work with the Global Alliance of NGOs for Road Safety in its flagship program, the Alliance Advocates. During this programme, we will be training 15 advocates from 15 countries in global road safety advocacy alongside the Alliance and sponsored by FedEx.
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Fatigue and driving infographic - have you driven tired?
Studies have shown that drivers don’t fall asleep without warning. Drivers who fall asleep at the wheel have often tried to fight off drowsiness by opening a window, or by turning up the radio. This doesn't work for long. Sleep-related accidents are more likely than others to result in a fatality or serious injury. Peak times for accidents are in the early hours and after lunch
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Donate to road safety research in Uganda - by Brian Bilal Mwebaze
You all know Brian by now! Our monthly columnist, our Regional Champion for Anglophone Africa, a trained facilitator, long term champion of YOURS as well as a life long road safety protagonist. Alongside all of his road safety activity, Brian is champioining some pioneering research into the use helmets for Boda-Boda drivers (also known as motorcycle taxis) in Uganda. We support his efforts and ask you to also invest in his research. This is one of the first crowd sourced road safety research campaigns in history, lets make history together and make young riders in Uganda safer. More from Brian below.
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European Road Safety Tunes - engaging youth in road safety creativity
We were recently involved in the European Road Safety Tunes final conference that took place in Warsaw, Poland. The conference brought together participants from all participating countries to showcase all the positive outcomes of the project, which saw youth all around Europe using creativity to engage in road safety. The result being an array of colourful outputs, with youth using their imaginations to convey road safety messages.
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Youth Ambassadors for Road Safety trained in Limpopo Province, South Africa
Last week, our team was in the beautiful province of Limpopo in South Africa to train 20 youth leaders in road safety. The project, funded by the Michelin Corporate Foundation and conducted in partnership with the Global Road Safety Partnership South Africa (GRSP ZA), the Department for Transport and Provincial Government of Limpopo took place from 17-21st July 2017. The trained Youth Ambassadors are the first of their kind in South Africa who have been set the mission to reach out to their communities with road safety messaging.
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What does a year of action look like at YOURS? - Annual Report 2016
2016 marked the starting point to reach one of the most ambitious and challenging targets within the entire Global Goals: by 2020, halve the number of global deaths and injuries from road traffic accidents. Governments signed up for this, and it is our duty as civil society to ensure they keep their promise. We continue to ask youth champions around the world to urge their government to make their action plans to reach the target public, and to take real action for road safety. Read more about our work in 2016.
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PSA from Samsung India raises awareness of the selfie craze
After selling smartphones with the proposition of taking desirable selfies, Samsung is now creating awareness about the risks of taking selfies without enough safety precautions. The #SafeIndia campaign is part of Samsung’s CSR initiative to create road safety awareness.
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Virtual reality: negative emotions weaken levels of engagement
Research into the use of virtual reality (VR) road safety films suggests that playing on negative emotions through the use of, for example, a crash scene weakens the level of engagement and is likely to lead to participants detaching themselves from the scenario.
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Brian's Column: #Riding for Humanity, Interview with a Kenyan Youth Leader
This month, our guest columnist Brian Mwebaze Kanaahe takes us to Nairobi Kenya where he talks to Esther Muiruri: a self anointed environment and climate change addict leading the Ride for Humanity Campaign and how it relates to youth and road safety in Kenya’s elections already in high definition mode.
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"Bag a phone not a body" - Distracted driving campaign hits hard in Oz
It’s one of the fastest growing problems on Queensland (Australia) roads – distracted driving and its a big problem all around the world, especially facing youth. If you’ve texted, called, snapped a photo, entered an address, or updated a Facebook status while behind the wheel, you’re guilty.
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Might be a mate - cyclist campaign from Australia
Road Safety Commission of Western Australia says its recent ‘Might Be a Mate’ cross-platform marketing campaign has achieved powerful results in spreading the safety message about cyclists. The initiative, launched in collaboration with Adshel and media and entertainment business HT&E, was heralded an Australian market-first, and used cross-platform synching to target motorists throughout Perth with messages via both radio and outdoor advertising digital panels. The ambition was to spread the message to save lives by humanising both cyclists and motorists to build mutual respect.
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UN Global Road Safety Week the most successful Week yet!
The Fourth United Nations Global Road Safety Week has been a massive success! In fact, it has been described as the most successful UN Week yet! From 8-14 May 2017, campaigners, organizations, governments, companies and many others encouraged the world to #SlowDown. Over 1000 events were registered in more than 125 countries; taking place at national and community levels. The world pledged to #SlowDown.
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More than 1.2 million adolescents die every year, nearly all preventable
More than 3000 adolescents die every day, totalling 1.2 million deaths a year, from largely preventable causes, according to a new report from WHO and partners. In 2015, more than two-thirds of these deaths occurred in low- and middle-income countries in Africa and South-East Asia. Road traffic injuries, lower respiratory infections, and suicide are the biggest causes of death among adolescents.
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We welcome the Fourth United Nations Global Road Safety Week
Dignitaries from around the world including the Director-General of the World Health Organization, Dr Margaret Chan have released video statements to mark the opening of the 4th United Nations Global Road Safety Week. The week takes place from 8-14 May 2017 under the theme of speed management. The key message orientates around the slogan; Save Lives: #SlowDown.
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Fourth United Nations Global Road Safety Week kicks off in less than 2 weeks!
The Fourth United Nations Global Road Safety Week kicks in less than two weeks time from today! From 8-14 May 2017, campaigners, organizations, companies, governments and many more will encourage the world to #SlowDown. The Week is dedicated to speed management and we can all take steps to make our roads safer.
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Are you the next Alliance Advocate? Applications now open!
The Alliance Empowerment Program selects Alliance Member participants to become Alliance Advocates. The first cohort underwent an intensive, tailored training program in August 2016 in Memphis, USA and now the Alliance is looking for the next cohort!
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Brian's Column: The link between litter and road safety? An African example!
Observational writing is one of Brian's specialities. Our regular column observes the state of play in his home country of Uganda and all across Africa and writes about them in reflection, tongue-in-cheek and thought provoking ways. In this column, Brian explores the link between road safety and littering, a phenomena not so unique to Uganda but exists in unique ways.
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Global Meeting focuses on halving road deaths by 2020
The biannual Fifth Global Meeting of Nongovernmental Organizations Advocating for Road Safety and Road Victims took place in Kuala Lumpur, Malaysia. The Honorable Dato’ Sri Liow Tiong Lai, Minister, Ministry of Transport Malaysia, officiated the Meeting’s opening on 5 April, followed by a press conference at the Sama-Sama Hotel.
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Asian Development Bank & YOURS talk youth participation!
As part of the 5 th Global Meeting of the Global Alliance of NGOs for Road Safety in Kuala Lumpur, Malaysia; the second day of pre-meeting workshops took place on the 4 th April. For our second involvement in the workshops, we joined with the leaders of the workshop, the Asian Development Bank, to build capacity on youth participation in road safety. The workshop heard multitude ideas of how youth can drive change for road safety across Asia and the world and encouraged ‘meaningful participation’ in road safety.
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