News & Blog

The art of creative road safety campaigns: making it cool!

The art of creative road safety campaigns: making it cool!

In the past few years, we have visited many events targeting young people with safe messaging and campaigns. 'Road safety is not attractive or appealing', has been an expression bandied around working groups who map the challenges facing their road safety efforts. It is this 'stereotype' given to traditional road safety activities that organizations, especially YOURS is working to change. How can something that can potentially safe your life so you can continue to enjoy it be 'uncool'?

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YOURS CORE Group will meet for the first time to develop action plans

YOURS CORE Group will meet for the first time to develop action plans

After YOURS' rigorous process of recruiting and selecting our Coordinators of the Regions (CORE Group) late last year, the group is being brought together for the first time at the World Health Organization headquarters in Geneva, Switzerland to plan for the years ahead in their two year term as coordinators!

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Brian's Column: Why we should be more passionate about road safety

Brian's Column: Why we should be more passionate about road safety

While Brian's bi-weekly blog is not due just yet, Brian recently informed us of a tragic loss of life of a young man in his homeland of Uganda. The story holds importance for us as Mr Willington Taremwa was only 27 years of age and was tragically killed in a road crash on his 27th birthday. The story has receieved national coverage and we feature one of those articles here today at YOURS.

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Olympic gold medalists support London Olympics cycle safety campaign

Olympic gold medalists support London Olympics cycle safety campaign

Six Olympic champions and thousands of ordinary commuters have backed the Times campaign to improve the safety of cycling in towns and cities in the United Kingdom. Sir Chris Hoy, Victoria Pendleton, Bradley Wiggins, Chris Boardman, Rebecca Romero and Nicole Cooke, all of whom are Olympic gold medallists, joined Mark Cavendish, the world champion, in supporting the petition calling for a new covenant for cycling. Politicians, television personalities, leading businesses and ten city councils also pledged to support proposals to transform urban areas for bikes.

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Where  they now? Pt.4: The YOURS staff journey from the WYA

Where they now? Pt.4: The YOURS staff journey from the WYA

The YOURS team all took part in the United Nations World Youth Assembly for Road Safety in some capacity and now, five years on, are working in international youth and road safety at YOURS. We look at back at the team's impressions of the assembly and what they did afterwards as part of our special World Youth Assembly feature.

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Brian's Column: Could the girl-factor be the tipping point for road safety?

Brian's Column: Could the girl-factor be the tipping point for road safety?

In his second article of the new year, our regular youth columnist giving us the low down on everything youth and road safety in Africa Mr Brian K Mwebaze gives us his latest insights. In this article, Brian explores the power of the 'girl-factor' in peer-to-peer messaging and draws strong parallels to campaigns using the power of women in influencing their loved males.

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RS10 Project receives addition monetary funds for road safety in LMICs

RS10 Project receives addition monetary funds for road safety in LMICs

The Road Safety in 10 Countries Project (RS10) was  funded by Bloomberg Philanthropies back in 2010 to improve road safety in 10 low and middle income countries (LMICs). A consortium of partners iniated this program and worked in key areas of focus in improving road safety from road trauma care to the promotion of seatbelt and helmet use. The project has now received additional funding to continue its work.

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Where are they now? Pt.3 of our WYA anniversary feature!

Where are they now? Pt.3 of our WYA anniversary feature!

In part 3 of our WYA feature, we put the spotlight on our South American, Guatemala and European, Belgium delegates. Over 400 young people came together on the foot of the Swiss Alps in April 2007 to discuss global road safety in a changing world. With over 100 countries represented at the United Nations HQ in Geneva, Switzerland, the youth empowering United Nations World Youth Assembly for Road Safety Changed many young lives. Youth delegates left the assembly as United Nations World Youth Ambassadors for Road Safety, we look at where they are now...

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Spotlight On: Canadian Road Safety Youth Committee - inspired by WYA

Spotlight On: Canadian Road Safety Youth Committee - inspired by WYA

In the spirit of our five year celebration since the United Nations World Youth Assembly for Road Safety, we are putting the spotlight on organizations that were inspired to set up after the assembly. We start with the Canadian Road Safety Youth Committee that was set up by Canadian delegates to the WYA. YOURS will be featuring organizations set up with the assembly in mind in our special WYA five year feature.

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Senegalese football stars support Decade of Action for Road Safety

Senegalese football stars support Decade of Action for Road Safety

Senegal's national football team have supported the Decade of Action for Road Safety by wearing the movement's iconic symbol, the Decade of Action Tag. The team are national heroes for aspiring young football stars in Senegal and act as beacons of hardwork and training in Africa. Bringing attention to road safety in Africa is an incredibly important as the continent remains the most affected with regards to road crashes.

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Where are they now? Pt.2 of our WYA anniversary feature!

Where are they now? Pt.2 of our WYA anniversary feature!

In part 2 of our Where are they now? feature we put the spotlight on our Canadian delegates. Over 400 young people came together on the foot of the Swiss Alps in April 2007 to discuss global road safety in a changing world. With over 100 countires represented at the United Nations HQ in Geneva, Switzerland, the youth empowering United Nations World Youth Assembly for Road Safety changed many young lives. Youth delegates left the assembly as United Nations World Youth Ambsassadors for Road Safety, we look at where they are now...

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Look back: Dignitaries to the World Youth Assembly for Road Safety

Look back: Dignitaries to the World Youth Assembly for Road Safety

We continue to feature a look back at the World Youth Assembly for Road Safety that took place nearly five years ago which initiatied the global youth movement for road safety. YOURS was the direct follow up of the WYA harnessing its momentum and energy into a global NGO for road safety. In this article, we look back at the dignitaries that supported the movement from the get-go!

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Where are they now? World Youth Assembly for Road Safety anniversary

Where are they now? World Youth Assembly for Road Safety anniversary

Over 400 young people came together on the foot of the Swiss Alps in April 2007 to discuss global road safety in a changing world. With over 100 countries represented at the United Nations HQ in Geneva, Switzerland, the youth empowering United Nations World Youth Assembly for Road Safety changed many young lives. Youth delegates left the assembly as United Nations World Youth Ambassadors for Road Safety, we look at where they are now...

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New Report: Earphones distractions on the road leading to more injuries

New Report: Earphones distractions on the road leading to more injuries

The number of accidents involving pedestrians wearing headphones is on the rise, a report suggests, prompting fresh warnings from road safety groups around the world. YOURS' Director Mr Floor Lieshout has been quoted in a Huffington Post article focusing on the new report that gives attention to being aware on the road and avoiding using earphones on the move.

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European Commission: How is your country doing for road safety?

European Commission: How is your country doing for road safety?

The European Commission have published a leaflet entitled, 'How is your country doing?'. This leaflet shows the situation at the end of 2010 and the progress made since 2001. Its purpose is to allow Member States and European citizens to compare their situation and to encourage them to continue their efforts regarding road safety. It can be downloaded at YOURS.  

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Brian's Column: Why language is important for road safety

Brian's Column: Why language is important for road safety

Last year, Brian's first column received a warm welcome and he continues to shower YOURS with articles focusing on youth and road safety issues in Africa. In this article, Brian talks about the road fatalities taking place over the Christmas and holiday period and asks the question, 'Why are some road safety advocates inconsistent with their safety language?'. Brian gives us the low-down.

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Five years since the United Nations World Youth Assembly for Road Safety

Five years since the United Nations World Youth Assembly for Road Safety

Its been almost half a decade since the United Nations World Youth Assembly for Road Safety took place at the United Nations building, Palais des Nations in Geneva, Switzerland! As many of you know, the World Youth Assembly (WYA) was the foundation stone in the building of YOURS - Youth for Road Safety; a tangible road safety NGO that harnessed the energy of the assembly into a real movement for young people and road safety. YOURS celebrates the assembly's five year anniversary in the months to come!

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Embrace Life Campaign: More pictures sent in from inspired young people!

Embrace Life Campaign: More pictures sent in from inspired young people!

Although our 2011 global road safety awareness campaign, The Embrace Life Campaign finished back in November, some young people were so inspired that they recently sent us some pictures in the spirit of the campaign. The National Youth Parliament of the Gambia came together and decided that although they couldn't take part in the campaign because of busy election training, they still want to make their mark.

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The Inaugural Adolescent Mobility Health Consortium: New Zealand

The Inaugural Adolescent Mobility Health Consortium: New Zealand

The University of Otago Adolescent Mobility Health Consortium (AMHC) in New Zealand is pleased to announce its Inaugural Symposium on Wednesday 15 February, 2012. This will be a combined live and online event showcasing new directions in teen mobility, the paradox of speed, and the importance of parental and youth engagement in mobility choices. AMHC is changing the narrow paradigm of adolescent road safety focusing on crash risk, to the more potent and healthy vision of less teen driving through mobility modal shift from cars to active and public transport.

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Spotlight On: Avenir Sante, France - With and from young people!

Spotlight On: Avenir Sante, France - With and from young people!

In our efforts to bring attention to road safety projects and organizations working with young people all around the world, this month, YOURS puts the spotlight on Avenir Sante. The French organization translated, Future Health works on preventing risky behaviour with young people on areas such as road safety, alcohol and drug addiction and sexual health. The organization was founded in 1998 and works with nearly 250,000 young people every year!

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