News & Blog
Don't Take a Picture, Take a Drive! - youth campaign from Serbia
A group of Serbian students recently shared their campaign video with us on the trend of young using social media behind the wheel. In their efforts to raise awareness, the girls have created a campaign video focusing on "selfies" behind the wheel. Check it out here.
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A Present for my Little Ones - Road Safety Poem by Kenyan Leader
In late 2012, YOURS worked with an exceptional group of young Kenyan leaders to train them as facilitators. Many of them still talk of the day that road safety spark was ignited in them and passion for the cause born. One of those facilitators, a young leader working for the Kenya Red Cross, was inspired by the #SaveKidsLives campaign and wrote this poem.
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WHO Publish Road Safety Media Brief for journalists and media
The World Health Organization have published a new Road Safety Media brief to enable journalists all around the world to accurately report on road safety around the world. The brief gives media personnel around the world bitesized evidence based information ready for publication, especially in placing a much needed spotlight on the cause as a major global health issue.
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Getting ready for the Post-2015 Development Agenda negotiations
Our friends at the FIA Foundation explain the latest processes of the Post-2015 Sustainable Development Agenda and what it means for road safety. Read how you can get involved with the Sustainable Development Goals (SDGS) and the latest information on the process as it reaches its climax this year.
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Promoting walking in Africa - what's at stake? - Article by CityLab
Africa is the world's most rapidly urbanizing continent. Transit in cities will have to adapt to encourage walkability and prevent isolating sprawl. There has been a focus on 'sharing the road' for some time. This article by CityLabs written by Sam Sturgis explains the African situation.
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Death Rides a Moto - global article focus by Foreign Policy
The world's most pressing public health crisis isn't AIDS or Ebola or malaria -- it's a soaring number of motorcycle fatalities. And it's costing developing countries billions. An article written by Foreign Policy, an online and print news outlet have placed renewed focus on road safety. It places a spotlight on the increasing rate of motorcycles in the low and middle-income countries and its rising burden of road crashes.
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Brian's Column: Does Music instruct us to drive recklessly?
Our regular columnist, Brian Bilal Mwebaze is back on all things youth and road safety, from an African perspective. This time, he addresses some of the messages in music. While many things interact with our understanding of road behaviour, could music be another factor in play? Brian explores!
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Delft Road Safety Course opens for participation for 2015
After the very successful courses in 2012, 2013 and 2014, Delft Road Safety Courses decided to continue the course in 2015. The 2015 course programme will be largely inline with the previous courses and will be supplemented with key assets of the FIA Foundation Road Safety Leadership Initiative. Participants from all over the world, who took part in these courses, awarded the course with very high ratings.
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New report: 'Young Adults' Licence Behaviour' in the UK - RAC Foundation
A new report entitled, 'Young Adults' License Behaviour - Holding and Driving Behaviour in the UK' written by the RAC foundation makes some interesting examinations on the changing trends in youth's lives. Today’s young adults are experiencing a delayed transition to adulthood. Many young people are staying in education longer, entering employment later and making the transition to residential independence, partnership and parenthood at older ages.
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Register your event for the Third UN Global Road Safety Week
The World Health Organization website have opened a calendar of events to map activities taking place during the Third UN Global Road Safety Week taking place on 4-10 May 2015. For all organizations planning to run events during the week, you are encouraged to register at the WHO website. It is hoped that sharing information about your event will inform and inspire others.
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Drying up the Indian highways - A 'risky' war to counter drunk driving
Long standing friend of YOURS and international road safety advocate Mr Harman Singh SIdhu single handily took on the might of Liquor Mafia, well supported by the State and Politicians, to seek removal of liquor shops dotting the Indian Highways. Right out of a Bollywood movie, facing threats to life, being chased by the goons while out to get photographs as evidence, he carried on supported by a core team of his NGO, ArriveSAFE.
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American Super Bowl runs campaign: Fans Don’t Let Fans Drive Drunk
The Super Bowl is America’s most watched national sporting event. On Super Bowl Sunday, February 1, there will be lots of game day socializing that may include drinking. This sporting event is, by any stretch of the imagination, a mix of celebration, national pride and often a few drinks. That's why a new campaign has been launched to curb drink driving during this period.
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The Driving Dead - a high end spin-off of Walking Dead for road safety
Many fans of The Walking Dead know Michael Rooker for his work as Merle Dixon on The Walking Dead, but now they should know him as a safety advocate as well. The Driving Dead is a Public Service Announcement that is set up into a miniseries of YouTube videos. They are designed to promote seatbelt use as well as discourage drinking and driving.
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Brian's Column: A ‘Spirit of Death’ on African Roads?
This month, our regular columnist on all things African Youth and Road Safety issues, Mr Brian Bilal Mwebaze is back with an observational column on his recent experiences in the Democratic Republic of Congo. While road safety remains a struggle, certain transport methods can make it almost impossible to reach somewhere safely.
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Beyond the Driving Test - Tire safety and maintenance from Michelin
YOURS Founding Member Michelin has recently published a brilliant guide to tire safety called, 'Beyond the Driving Test'. Automobile accidents are the No. 1 killer of teens in America, with 5,000 deaths each year. What’s more, of the 2.2 million accidents per year among inexperienced drivers, 12 percent can be attributed to tire related issues, such as insufficient tread or pressure. Even so, few driver’s education programs offer instruction on tire maintenance and safety.
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Street plays, rich in historical culture promote road safety in India
In India, the rich tapestry of cultural stories are told to children from a very young age. This include stories of Gods, villians, heroes and demons. Playing on cultural values, Transport and Police Departments in India have supported a street play that brings back the messengers of death on the road to warn people of their actions on the road in an indirect yet personal way.
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Scary road safety adverts don’t work, yet they're everywhere - The Economist
Its a well documented topic of debate in the road safety community, do blood and guts adverts in road safety public service announcements have an impact on a road user's behaviour? According to new research, scary adverts are more memorable but less likely to change behaviour.
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Happy New Year from YOURS here's to a productive and safe 2015!
As we wished a warm goodbye to 2014 and ushered in 2015, we look ahead to the new year bringing with it renewed resolve to make following 12 months successful for our global mission of safer roads the world over. There are some massive plans here at YOURS for 2015 as we continue with our role to make the world's roads safer for young people. We reflect on 2014 and look ahead to a productive and safe 2015.
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Road safety tips for the festive season - keep safe and enjoy yourself!
It seems everyone is in a hurry trying to wrap up their shopping and enjoy festive celebrations. But as you’re dashing around town, it’s important to keep road safety top of mind, as the streets are busier and drivers are distracted by their holiday to do lists, the roads often face icier conditions in the Western Hemisphere and the yule tide celebration can bring alcohol to the forefront.
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Superstar Actor becomes road safety ambassador in India
It's the biggest film industry in the world enjoyed by the whole world, regardless of if you speak Hindi or not many people enjoy the exuberance of Bollywood. There is no doubt that Bollywood actors have a huge impact on their fans in the world's biggest democracy; India. Global superstar actor Aamir Khan joins India's Transport Ministry as road safety ambassador.
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