News & Blog

Scary road safety adverts don’t work, yet they're everywhere - The Economist

Scary road safety adverts don’t work, yet they're everywhere - The Economist

Its a well documented topic of debate in the road safety community, do blood and guts adverts in road safety public service announcements have an impact on a road user's behaviour? According to new research, scary adverts are more memorable but less likely to change behaviour.

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Happy New Year from YOURS here's to a productive and safe 2015!

Happy New Year from YOURS here's to a productive and safe 2015!

As we wished a warm goodbye to 2014 and ushered in 2015, we look ahead to the new year bringing with it renewed resolve to make following 12 months successful for our global mission of safer roads the world over. There are some massive plans here at YOURS for 2015 as we continue with our role to make the world's roads safer for young people. We reflect on 2014 and look ahead to a productive and safe 2015.

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Road safety tips for the festive season - keep safe and enjoy yourself!

Road safety tips for the festive season - keep safe and enjoy yourself!

It seems everyone is in a hurry trying to wrap up their shopping and enjoy festive celebrations. But as you’re dashing around town, it’s important to keep road safety top of mind, as the streets are busier and drivers are distracted by their holiday to do lists, the roads often face icier conditions in the Western Hemisphere and the yule tide celebration can bring alcohol to the forefront.

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Superstar Actor becomes road safety ambassador in India

Superstar Actor becomes road safety ambassador in India

It's the biggest film industry in the world enjoyed by the whole world, regardless of if you speak Hindi or not many people enjoy the exuberance of Bollywood. There is no doubt that Bollywood actors have a huge impact on their fans in the world's biggest democracy; India. Global superstar actor Aamir Khan joins India's Transport Ministry as road safety ambassador.

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Young driver recognise road risks, 'But, Like, You Know, Whatever' - Australia

Young driver recognise road risks, 'But, Like, You Know, Whatever' - Australia

Our Coordinator in the Western Pacific Region, specifically in Australia Mr Joel Tucker has recently shared news about driver attitudes towards road safety in the country. The RAC in Australia have been involved in gaining young driver's views behind the wheel.

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Brian's Column: Sign a road safety declaration in record time of 2 minutes!

Brian's Column: Sign a road safety declaration in record time of 2 minutes!

This month, our regular columnist Brian is back on all things youth and road safety in Africa. This month, he turns into a storyteller explaining how it doesn't take a huge gesture to make your mark but even simpler, take part in #SaveKidsLives and forward on the Africa Champions opportunity!

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Team Alert - first youth NGO for road safety to win Prince Michael Award

Team Alert - first youth NGO for road safety to win Prince Michael Award

Our friends at Team Alert in the Netherlands have become the first youth-led NGO for road safety to be awarded the prestigious Prince Michael International Road Safety Award. We congratulate them in their groundbreaking award and celebrate their success as a beacon for road safety NGOs around the world.

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Formula 1 and road safety - Lewis Hamilton & Nico Rosberg - Allianz

Formula 1 and road safety - Lewis Hamilton & Nico Rosberg - Allianz

British Champion in 1995 at age 10. Two time Formula 1 World Champion in 2014 at age 29, Lewis Hamilton is one of the most successful Forumal 1 racers of all time and alongside his fellow racer Nico Rosberg, the pair are driving home a road safety message with the support of Allianz.

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Dnt txt n drV Foundation by racing driver Tristan Nunez

Dnt txt n drV Foundation by racing driver Tristan Nunez

Tristan Nunez is a rising star in the racing circuit but while speed is at the forefront of his mind on the track, road safety and championing the message 'Don't text and drive' is his mantra out of the race car. Read more about his foundation and his work as a road safety conscious teenager in the US.

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#HolidayResponsibly launches in America for the festive period

#HolidayResponsibly launches in America for the festive period

According to a recent survey, 60% of Americans report alcohol is part of their family traditions around the holidays. Its more encouraging to know that 67% of Americans plan ahead for transportation when hosting/attending holiday parties. And, given that we know that parents are the leading influence over their kid’s decision to drink – or not to drink – alcohol, we hope parents who include alcohol in family traditions will talk to their kids about the dangers of underage drinking

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Road Safety & Connected Mobility report - Michelin Challenge Bibendum

Road Safety & Connected Mobility report - Michelin Challenge Bibendum

YOURS was recently involved in the Michelin Challenge Bibendum, a bi-annual event hosted by our Founding Member, Michelin. For 2014 Michelin Challenge Bibendum edition, a Road Safety & Connected Mobility International task force, comprising leading international experts in road safety and connected mobility, has focused on the relation between interconnected mobility and road safety.

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National Road Safety Youth Champions in Anglophone Africa apply now!

National Road Safety Youth Champions in Anglophone Africa apply now!

YOURS is proud to announce to establishment of the YOURS National Road Safety Youth Champions in all English Speaking African Countries for 2015-2017. The National Road Safety Youth Champions will strengthen our Global Youth Network for Road Safety through the African Youth Network on Road Safety: a network of youth led institutions/organizations working in road safety in Africa.

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Global Youth Network for Road Safety support #SaveKidsLives campaign

Global Youth Network for Road Safety support #SaveKidsLives campaign

The #SaveKidsLives campaign officially kicked off last month to lead up to the 3rd United Nations Global Road Safety Week. It is great to see that lots of youth from our Global Youth Network for Road Safety are already taking part by signing the Child Declaration for Road Safety as well as taking #Safies.

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Carribean Development Bank President visits Belize youth facilitators

Carribean Development Bank President visits Belize youth facilitators

It has been nearly six months since we undertook the Training of Faciiltators with a group of exceptional youth in Belize. Since then, the young faciltators have been making waves across the country reaching over 1000 youth already. Recently, President of the Caribbean Dr William Warren Smith visited Belize and saw the youth in action.

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Kenya Facilitators Update - Activities with Kenya Red Cross

Kenya Facilitators Update - Activities with Kenya Red Cross

Since our first training of facilitators in Kenya in 2012, our facilitators have continued to be active. Naivasha Sub County under the stewardship of the Road Safety Steering Committee has in the past established systems and structures geared to reducing Road Traffic Crashes on the major roads and also within the Sub County.

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Checklist of safety rules for the road during winter - Cyclist focus

Checklist of safety rules for the road during winter - Cyclist focus

As the winter period sets in the Western hemisphere of the world, dark mornings, dark afternoons and icy conditions make driving on the road difficult. As a vulnerable road users, cyclists are at even more risk on the road. Here are some tips for cyclists.

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Sign the Child Declaration for Road Safety and #SaveKidsLives

Sign the Child Declaration for Road Safety and #SaveKidsLives

Now that the Save Kids Lives campaign for the 3rd UN Global Road Safety Week is live, we call upon you, the youth network for road safety to get involved. Pledge your name by signing the Child Declaration for Road Safety and show your support with a quick and easy #Safie!

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Brian Bilal Mwebaze steps in as interim regional coordinator for Africa

Brian Bilal Mwebaze steps in as interim regional coordinator for Africa

Recently our Regional Coordinator for Anglophone Africa Mr Raymond Obouyo informed us that he was to retire from his post on health grounds. We thank Raymond for all his great work at YOURS that he did in his short period in his role and we continue to be in touch with him. In the interim, we have appointed YOURS well known advocate Mr Brian Bilal Mwebaze.

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#SaveKidsLives campaign launched for 3rd UN Global Road Safety Week

#SaveKidsLives campaign launched for 3rd UN Global Road Safety Week

The #SaveKidsLives campaign is the official campaign in the run up to the 3rd United Nation Global Road Safety Week which takes place in May 2015. In the six months leading up to the week which carries the theme of Children and Road Safetyt, the #SaveKidsLives campaign calls on you to show your support.

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Can a road safety sticker really save lives? Zusha! and USAID

Can a road safety sticker really save lives? Zusha! and USAID

What can a 12 x 3 inch sticker do to tackle road accidents in Kenya? As Georgetown University found out, apparently a lot! USAID’s Development Innovation Ventures (DIV) just announced a $3 million grant at Tech Con 2014to scale Georgetown’s Zusha! project across Kenya and East Africa.

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