YOURS collaborates with WHO and Soul City Arts for the World Day of Remembrance

YOURS collaborates with WHO and Soul City Arts for the World Day of Remembrance

Friday, 13th November saw a multi-faceted live stream come to life as part of a Global Online Commemoration for the World Day of Remembrance for Road Traffic Victims. The event takes place on the third Sunday of every November to remember those lost on the world's roads. This year the event had the strapline; Remember. Support. Act. As part of the live stream, YOURS joined WHO to create an artistic experience, intertwined with artistic expressions, personal testimonies and speeches from dignitaries.

 
For this year's edition of the World Day, we teamed up with the World Health Organization (WHO) for a special online live stream for the Global Commemoration. Artistic direction was undertaken by Soul City Arts, the same organization that delivered an outstanding artistic experience at the 2nd World Youth Assembly for Road Safety in February 2020. Together, we created three incredible poems to reflect the theme: Remember. Support. Act. A call to remember those who have been affected by road crashes and to act so that others do not suffer the same way the victims and their families have.

 

Interspersed and embedded within the steam, Tshaka Campbell, a renowned poet delivered three poems bringing the themes to life through linguistic expression which were visualized through video by Mohammed Ali MBE and the Soul City Arts team. Soul City Arts were also responsible for the overall look and feel of the event which included a bespoke 'interface' that framed all visuals and speeches on the screen. The event was a poignant dedication to all the lives lost on the road and the commitment we take as road safety practitioners support and act for change.

Watch the Livestream here


Credits for World Day of Remembrance for Road Traffic Victims
Online Global Commemoration

Personal Testimonials
Steve Jordan, Greater Manchester Fire and Rescue, United Kingdom
Viviam Perrone, Founder, Asociación Madres del Dolor, Argentina
Writu Bhatta Rai, Executive Secretary, Swatantrata Abhiyan, Nepal

Dignitaries
Michael Bloomberg, WHO Global Ambassador for NCDs and Injuries
Tedros Adhanom Ghebreyesus, Director-General, World Health Organization
Andrew Holness, Prime Minister, Jamaica
Maolin Macatangay, Communications Officer, YOURS: Youth for Road Safety
Zoleka Mandela, Global Ambassador, Child Health Initiative
Jean Todt, United Nations Secretary General’s Special Envoy for Road Safety

Hosted by
Dr Etienne Krug, Director, Department of Social Determinants of Health, WHO

Featured Poet
Tshaka Campbell, Soul City Arts, Performing “Remember”, “Support” and “Act”

A special thank you to contributing organizations:
Andy Barter Photography
Asociación Madres del Dolor
Avoid Accident
Eastern Alliance for Safe and Sustainable Transport
European Federation for Road Traffic Victims
FIA Foundation
Fundación MAPFRE
Global Alliance of NGOs for Road Safety
Greater Manchester Fire and Rescue
International Road Victims’ Partnership
Panos Mylonas
Sarah Group
Swatantrata Abhiyan
Trotro Productions

Executive Producers
Manpreet Darroch
Floor Lieshout

YOURS - Youth for Road Safety

Artistic Directors
Mohammed Ali MBE
Manpreet Darroch

Soul City Arts

Organized by
World Health Organization