YOURS and TotalEnergies Foundation Launch the #ArtforRoadSafety Challenge

YOURS and TotalEnergies Foundation Launch the #ArtforRoadSafety Challenge

Paris, June 15, 2021 – The Global Youth Coalition for Road Safety, Youth for Road Safety (YOURS), and TotalEnergies Foundation are taking to social media to launch #ArtforRoadSafety, the first challenge for safer mobility on the African continent. Road safety is a critical issue for young people in Africa, where road traffic accidents are the leading cause of death for people aged 15 to 29.

art for road safety
The #ArtforRoadSafety challenge is being held in Egypt, Uganda, and Senegal. Its purpose is to change behaviors and make young people realize that they too have an individual responsibility as road users.

The idea is that they then take ownership of this important cause and become local ambassadors themselves in the most creative and original way possible.

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Three African artists and influencers will share their talent by creating inspiring content on two road safety issues: observing speed limits and wearing a helmet. The artists selected are Egyptian graffiti artist Elna2Ash, Senegalese graffiti artist Zeinixx, and Ugandan dancer Robert Ssempijja.

The #ArtforRoadSafety campaign has just kicked off on the Global Youth Coalition's Instagram account (@ClaimingOurSpace) with a video presenting the three artists. From July 6, they will post their artistic content and then throw down the gauntlet to young people on Instagram, Facebook, Twitter, and LinkedIn. The challenge will run in the three countries from July 6 to 22.


"Who better than young people to convince other young people? This social media challenge gives them an opportunity to create inspiring and creative content for safer mobility and share it with their friends.” - Floor Lieshout, Executive Director of YOURS - Youth for Road Safety

 

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“At TotalEnergies, safety is more than just a priority. It’s a value. Through the TotalEnergies Foundation global program of citizenship initiatives, TotalEnergies is pleased to support this innovative campaign being run by and for young people alongside socially engaged African artists.” - 
Manoelle Lepoutre, Senior Vice President, Civil Society Engagement for TotalEnergies Foundation


On the project, Elna2Ash said: “Road safety is a very personal subject for me because I lost a close friend to a road accident. My works are exhibited in a service station in Cairo to encourage young Egyptians to slow down.”

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On his artistic intervention, Robert Ssempijja said: “My choreographies will be a great way to send a message to young Ugandans about wearing a helmet.”

On the impact of the project, Zeinixx said: “The good thing about a traveling exhibition is that it lets you reach out to different people and raise their awareness about speeding.”

 

 

 

Download press release here
 


About the Global Youth Coalition for Road Safety and YOURS

The Global Youth Coalition for Road Safety unites individual youth and organizations and is made up of more than 400 passionate young people from across the world who are taking action for safe mobility issues. It is underpinned by the principles of the Global Youth Statement for Road Safety. The Coalition connects road safety to key related topics such as health, sustainable cities, climate change, education, poverty, and equality. 

www.claimingourspace.org

 

YOURS is a global non-profit organization that is a direct follow-up of the United Nation’s first World Youth Assembly held in 2007. YOURS believes that young people have a right to be adequately informed, consulted, and empowered on road safety. Its mission is to act to make the world’s roads safer for young people everywhere. YOURS is a multi-award-winning organization, an official member of the United Nations Road Safety Collaboration and has Consultative Status at UN ECOSOC. www.youthforroadsafety.org


About TotalEnergies Foundation
TotalEnergies Foundation covers the citizenship initiatives conducted every day worldwide by TotalEnergies, its affiliates and its corporate foundation. Through this program, TotalEnergies aims to contribute to the dynamism of its host communities and regions, with a special focus on young people. It is targeting four areas: youth inclusion and education; road safety; climate and environment; cultural dialogue and heritage. TotalEnergies Foundation is part of the Group’s societal engagement and supports its ambition to become the responsible energy major. https://www.foundation.total/en

To find out more about the #ArtforRoadSafety campaign, download the brochure in the press kit.

For media inquiries contact: 
Manpreet Darroch
Head of Communications
YOURS – Youth for Road Safety
manpreet@youthforroadsafety.org

TotalEnergies contacts
Media Relations: +33 1 47 44 46 99 l presse@totalEnergies.com l @TotalEnergies Press