A new initiative has been launched to address the problem of distraction among young pedestrians who use mobiles phones while crossing the road in the UK.
Road safety teams who buy into the campaign will also be provided with the graphics in a digital format and two presentations, one aimed at secondary school students and another for sixth forms and colleges in the UK.
Room 9 Media points to a recent confused.com survey in which 27% of motorists who participated said they have nearly hit a pedestrian who was distracted by their mobile phone; and 8% said they have actually knocked into a pedestrian distracted by their phone.
John Billington, Room 9 Media, said:
For more information about the campaign contact John Billington at firstname.lastname@example.org and follow Room 9 Media on Twitter