Shotgun uses GPS to track each car journey you make for 1,000 miles. The app then scores the different elements of your driving and dishes out points based on your overall performance. Collecting these points unlocks different reward levels, earning you things like vouchers and free cinema tickets. You’ll also be given pointers along the way, giving you the tools to improve and win even more.
You can even compare your score with friends on the leaderboard for extra bragging rights.
The first-of-its-kind app in the UK, encourage safe driving for 17 – 25 year olds. Young drivers are most at risk when they first take to the road and we want that to change. So keep safe out there and help us make a difference.
The app uses GPS technology to monitor new drivers first 1000 miles on the road and scores them on various elements. They are then rewarded with giveaways and experiences from well known high street brands such as Virgin Experience Days, Pizza Express and BoostJuice.
Encouraging young people to drive safely through rewards is a clever way to promote safe driving. This trend has been popular in other countries too, with youth being rewarded for safer driving with lower insurance rates through blackbox technology.
Alongside safe driving for physical rewards, it remains important for young peope to understand the benefits of safe driving for safey's sake; being a safer driver means making the road safer for everyone.
What's your view on this type of road safety promotion?