The Transport Accident Commission has launched a provocative new campaign urging Victorians to rethink the speeds they drive at. The Rethink Speed campaign features a television advertisement reminding Victorians that speed doesn’t always cause crashes but it always determines the level of injuries sustained. It depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds.
At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air.
TAC chief executive officer Joe Calafiore said Rethink Speed was the latest instalment in a series of new TAC road safety messages developed under Victoria’s new Towards Zero approach.
In a sort of 'road safety' mannequin challenge, the TAC campaign rethinks speed.
Rather than focussing on illegal speeding behaviour, ‘Rethink Speed’ encourages Victorians to choose to travel speeds that are safe, legal and appropriate for the conditions.
Behind the sccenes at TAC's new video:
The campaign will appear on television screens, roadside billboards, websites, radio and social media.
View the campaign video here:
Find out more about TAC's innovative campaigns here.