The projects cover topics ranging from drink driving to cyclist awareness; distractions in the car to learning how to drive.
Jay Connor’s One Pint Worth a Life? film addresses the life-long consequences of driving under the influence, while Cassy Del Busso's Don’t Dial and Drive video emphasises the devastating effect using a phone behind the wheel can have on drivers and their families.
Lucinda Larnach's Personal MOT, is about to start driving. She has developed a personal M.O.T acronym for drivers to follow before taking to the roads, to ensure they are in an appropriate mind-set to operate a vehicle.
Her M.O.T stands for ‘Mind-set’, ‘Obstructions’, and ‘Tell Someone’, highlighting the importance of checking your own physical and mental state, as well as being aware of the actions of other drivers and communicating your intentions with friends and family.
Print resources include the One Second, One Life air-freshener created by Ferhaz Alam, made to encourage motorists to consider their speed, and the Don’t be a C@?k beer mats designed by Jessica Burris to be an explicit reminder not to drink and drive.
While the resources have been made by young people, they are aimed at everyone who shares the roads to try and bring about positive change in these issue areas.
Ann Havline, Director of Product Development for a2om international and writer for Drive IQ DriverMetrics said of the site: ‘These young people have first hand knowledge of how bad speed choice, social responsibility or just inexperience can have dire consequences.’
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