Do you have what it takes to be a youth champion for road safety?

Do you have what it takes to be a youth champion for road safety?

We are building a generation of road safety conscious young people all around the world. Young people that not only live the ideals of good road safety practise, behaviour and attitudes but also encourage their friends, relatives, loved ones and peers to also adopt safer approaches. Do you have what it takes to be a youth champion?

Become a YOUTH CHAMPION for road safety!

We believe young people should be part of the road safety solution. Start by being a role-model and pledge to be a road safety champion!

sally visual champion
A youth champion in Kenya.

A youth champion for road safety has no specific profile; no defined background, ethnicity, colour, educational record, wealth, income or status. Just as the carnage of road traffic crashes care little about the person in the crash, so is the universal approach to saving lives, one role model, one champion at a time!

canada girl champion
A youth champion in Canada

It doesn't matter where you are from, what you do or how you do it, if you care about saving lives on the roads or have even been affected by road traffic crashes; we invite you to become a road safety champion today!

Become a Youth Champion for Road Safety. This is what it takes!

You pledge to..

  • use a seatbelt
  • wear a helmet
  • respect the speed limits
  • not drive under the influence of alcohol or drugs
  • not get distracted when driving
  • be visible on the road as pedestrian or cyclist
  • know how to react in the case of a crash


mike champion visual
A youth champion at the Kenya Red Cross.

And you want to take action! You commit to...

  • act as a role-model for your friends, family and your community.
  • learn about road safety. Download the Youth and Road Safety Action Kit, which is an easy and good introduction to road safety.
  • reach out to your Regional Champion! They are here to help you taking the next step.
  • spread the word: You don’t have to be a professional or formally engaged in the field to talk about road safety. Spread the word among your family, friends, colleagues, and anyone else you know. You could use our posters!
  • join our campaigns. For example you could check out the #SaveKidsLives campaign and help promoting it.


Become a Champion - Join Us!