Dad's Ride - an emotional campaign from our youth champions in Brazil

Dad's Ride - an emotional campaign from our youth champions in Brazil

Recently, our longstanding youth champions from Brazil, Vida Urgente released a new video to mark their 20th year of operation as one of the foremost youth organizations working in the field of road safety in the region. Their new video entitled, 'Dad's Ride' is both realistic, touching and memorable and we encourage you to view and share it.

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About Vida Urgente
The Thiago de Moraes Gonzaga Foundation was established on 13 May 1996 by the couple and Régis Diza Gonzaga after the loss of his son.Thiago was 18 years old a week before 20 May 1995. Upon returning from a party, the car he was in crashed into a container irregularly placed in an avenue of the city of Porto Alegre, Rio Grande do South.
From the suffering of loss, the parents of Thiago decided that something should arise to promote road safety so that these events would not be repeated. Thus was born Vida Urgente,  whose mission to preserve and cherish life, developing educational, cultural and information programs targeted at children, adolescents, and young adults in order to develop the humanization in traffic

Today Vida Urgente resonates in families, schools, businesses, public agencies, in short; across the Rio Grande do Sul community, with operating reflections in other Brazilian states and also in other countries.

The President of the Foundation, Diza Gonzaga, summarizes the purpose of the institution:

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"What happened with me and Régis, as parents, is nothing new. This is happening every day, and we have read and heard many reports sobres these losses. But despite feeling this pain does not decrease ever, and we just learn to live with it, I think the death of my beautiful Thiago can not be just one. This is vanity? Do not know. What I know is I need to do something, leave something that can grow. The Vida Urgente program will not save the world, we know, but if only young man with access to our campaign changes his actions in a car a for road safety, or change their behavior from the reflection that we propose, we will have achieved our goal."

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Celebrating 20 Years of Vida Urgente

Dad's Ride

Watch Vida Urgente's new video focusing on the reality of drink driving. It is an emotional reminder of the impact drink driving has on parents. We ask you to watch it and share it with your friends and family.


Read more about drink driving.