Brazilian Football says #SaveKidsLives - David Luiz becomes ambassador!

Brazilian Football says #SaveKidsLives - David Luiz becomes ambassador!

Exciting news comes from Brazil as Michelin and Confederação Brasileira de Futebol (CBF) supports the #SaveKidsLives Campaign and place it within a footballing context for mass support. The collaboration aims to bring in 100,000 Brazilian signatures in support of the Child Declaration for road safety, which will be delivered to the Brazilian government.

Exciting news comes from Brazil as Michelin and Confederação Brasileira de Futebol (CBF) supports the #SaveKidsLives Campaign and place it within a footballing context for mass support. The collaboration aims to bring in 100,000 Brazilian signatures in support of the Child Declaration for road safety, which will be delivered to the Brazilian government.

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A press conference at CBF headquarters announced the partnership

Yesterday, a press conference took place at the CBF's auditorium where Marketing Directors of CBF and Michelin, Gilberto Ratto and Fernando Diniz, were responsible for the explanations of the actions to be performed for the campaign in the competition.

Among other things, the #SaveKidsLives logo will be printed on footballs and used during the first round of the Brazilian Football League and the players will enter the field with a banner with the phrase of the campaign: "Together for Road Safety".  

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The #SaveKidsLives booth which will be at stadiums throughout the country.

Also there will be #SaveKidsLives booths in stadiums across the country. There people can sign the Child Declaration for Road Safety to collaborate with the 100.000 signatures that the partnerships wishes to deliver to the Brazilian government in support of #SaveKidsLives. David Luiz will be the Brazilian Ambassador for #SaveKidsLives.

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The Brazilian Ambassador of #SaveKidsLives is the professional football player David Luiz.


cbf video

Click here to watch the Michelin and CBF Press Conference


You can read the announcement at the CBF website here (Portuguese). If you haven't already, we encourage you to also sign the Child Declaration for Road Safety to #SaveKidsLives.

 

 

 

Links

Sign up to the #SaveKidsLives Campaign
Read the story @CBF's wesbite