A Cocktail for Disaster - drink driving campaign from SIXT

A Cocktail for Disaster - drink driving campaign from SIXT

Our friends at SIXT, one of the biggest vehicle rental services in the UK have shared their latest campaign on road safety, A Cocktail for Disaster to raise awareness on drink driving. The campaign gives a low down on the dangers of drink and drug driving alongside a smart video. Check it out here.


Drink Drive Awareness from Sixt

Sixt have launched a brand new drink driving awareness campaign. Their aim is to provide our customers and the wider public with a much clearer understanding of the true dangers involved with mixing alcohol and driving, as well as explaining in detail the limits, the laws, and the effects that alcohol can have on the body.

What are the limits?
The effect alcohol can have on a person's body is dependent on many different factors, including:

  •     Your weight
  •     Your gender
  •     The amount of food consumed
  •     Your age
  •     Your body's ability to process alcohol

The best advice we can give, however, is to avoid alcohol completely if you are planning on getting behind the wheel. The effects of alcohol can depend on so many different factors that one can never truly judge how badly they have been affected. Once alcohol has entered your system your motor system will be slowed, causing a delay in reaction time and judgement.

We have a clear stance: Alcohol and driving should not be mixed.

What are the laws?
In the UK the laws on drink driving are very clear, although this doesn't always deter people from getting behind the wheel after they have exceeded the legal limits. The alcohol limit for drivers is 80mg of alcohol per 100ml of blood, 35mcg per 100ml of breath or 107mg per 100ml of urine. Drivers caught over the legal limit can face a minimum 12 month ban and a fine of up to £5,000 - so just ask yourself 'Is it worth it?'.

To help promote their campaign and spread awareness, Sixt has produced a short animated film entitled 'A cocktail for disaster' in which a seemingly fun and hopeful night out takes a turn for the worse and ends in sorrow and despair. The clear message we are trying to send is that when alcohol is involved you can never truly judge how badly you have been affected. The best advice is to always steer clear of alcohol when you plan to get behind the wheel. When you plan to drink it is always best to arrange alternative means of transport such as a taxi, taking the bus, or designating a 100% sober driver.

cocktail vid
Watch A Cocktail for Disaster video in the right column or by clicking here.

Communications Officer at YOURS, Mr Manpreet Darroch said, 'It is great to see a commercial company such as Sixt taking the initiative to use their industry presence to promote the road safety cause. They have put together a great video to focus on the dangers of drink driving, we support this drive to raise road users' awareness of drink driving's negative effects'.

Find out more about the campaign here.



Read more about SIXT's campaign
View A Cocktail for Disaster on Youtube