The Pappu Zebra Road Sense campaign seeks to promote what we call “Road Sense” among community members, especially school and college students, by innovative use of Pappu the Road Sense Zebra.

The campaign features Pappu Zebra in multiple media including

• Print,
• Audio-visual
• Internet

to disseminate the principles of sensible road use. In addition, Pappu Zebra appears regularly at community-level events along with the concerned road safety authorities to emphasise & reinforce the message of Road Safety. First launched by the authorities in the southern Indian state of Kerala in June 2009, Pappu Zebra has now been officially endorsed by the authorities in the eastern state of Orissa as well as the northern state of Rajasthan.

The Pappu Zebra Road Sense Books, in multiple languages, have been assessed to be of high educational value by reputed organizations such as the Society of Indian Automobile Manufacturers (SIAM), The Automobile Research Association of India (ARAI), the Confederation of Indian Industry (CII), and others. Senior road safety officials in several states across India have appreciated the community-level impact of the Pappu Zebra Road Sense Books as well as the campaign itself. In schools where the Pappu Zebra Campaign has reached, students, teachers as well as parents are uniformly appreciative of its effectiveness. Wherever the campaign has been rolled out, there is seen to be tremendous support for its innovativeness and cost-effectiveness.

A particularly significant feature of the Pappu Zebra Road Sense Campaign is that it is easily replicable in the local language, hence there is support for the campaign from authorities in several states across India. The other significant aspect is that Pappu being a particularly versatile media-based character, the campaign may be kept fresh and contemporary on a continuing basis by creating additional media products, provided the necessary resources are available.