Soch!!!
An NGO based in Hyderabad, India set up to create awereness of road safety and change attitudes of the youth on the roads. SOCH is an initiative to alter the mindset, attitude and behaviour of the people and educate the younger generation on following traffic regulations and being safe on the roads.
Roads today are not what they used to be. They are more crowded with traffic, and everyone seems to be in so much of a hurry. The result: many die on our roads each day and many more seriously injured. The loss is totally unnecessary. While we have the money to buy the latest cars, two wheelers and other vehicles what is lacking is a concern for others who share the same roads with us, courtesy and responsible behaviour on roads.
No matter how much money is spent on infrastructure, technology and enforcement, we will never be safe on our roads until our attitudes and behaviour change.
Our children imitate and learn from us. The question we need to ask ourselves now is: are we being good role models for them on the road? Are we teaching them the important life skill of keeping themselves and others safe on the roads or are we just teaching them how to get away with breaking rules.
Goal
Our goal is to campaign to meet this modern day challenge and contribute to the governments objective of reducing deaths and injuries on our roads. With traffic forecasted to rise at the rate of 80% in the next 14 years it will be outrageous if we do nothing at this point.
Vision
Our long term goal and vision at SOCH is to facilitate the evolution of a more safety conscious society who would at all times be alert and road safety oriented.
- City
- Hyderabad
- Country:
- India
