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The Embrace Life Campaign was our 2011 road safety campaign powered by YOURS-Youth for Road Safety. This year's campaign was all about appreciating life and recognizing that our actions to keep safe on the road has enabled us to live, while many have been taken on the road.
Above is the result of our Embrace Life Campaign, a unique photo exhibition that illustrates participation from around the world. To view the text of the photo, roll your mouse cursor off the gallery to enable the full view slideshow or go full-screen to see it larger.
Young people have sent in their photos of how and why they embrace life. This exhibition is viewable as individual photos in the album on the right! We launch our photo exhibition today (20/11/11) to coincide with the World Day of Remembrace for Road Traffic Victims.
View our Embrace Life Picture Mosaics - These mosaics are a blend of all the photos sent in to create the logos below! Click on them to view the full size:
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By embracing life, we hold the values of road safety high and move forward in life with road safety a priority in our minds. While we embrace life, we also remember the tragic loss of life on the road where many have lost loved ones. This campaign remembers them and in their name, we go forward promising to spread the message of road safety to help prevent future tragedies.
The best is to be judged an will receive 1000 euros for their chosen road safety project and their photos will be used in YOURS publications as well as in our media. The best photos will be the most creative and innovative and captured in a poignant and positive light.
What was the Embrace Life Photo Competition?
We wanted you to show us how you embrace life! We all cherish the precious nature of life and we know that 1.3 million people are killed every year on the world's roads and millions more are seriously injured. So, as supporters of road safety, we want you to take a picture of yourself (and of your loved ones if you want) holding one of your favorite items showing that you embrace life and promise to stay safe on the road.
This was done in two or more ways:
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Reasons to embrace life: Embracing your own life by taking a picture holding your favorite item, this item will be something that symbolizes your love of life: (candle, flower) or an object of choice (family picture, football or other sport item, indispensable item: mobile, pen and pad, paint brush and easel, a young family member, baby etc)
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Remembering a road crash victim by holding a photo of them or holding their favorite possession and taking a a photo of this.
- Taking a picture of road safety in action - this could be a photo of you holding/wearing your hemlet, a seatbelt or even high visibility clothing. This is an option if you can't think of your favorite Embrace Life items!
By taking part in this campaign, you embrace the value of road safety by appreciating what you hold dear in your life; we realize that the things we hold dear in our lives mean nothing if we are not here to appreciate them. By taking a photo of yourself and your loved ones, you commit to safeguarding your lives while on the road and promise to follow road safety commitments so that you can continue to embrace life and enjoy it.


