Luiza is a global health advocate and policy communications professional with over 10 years of experience across government, private, and third sector organizations in Latin-America and at a global level, having worked for the Brazilian Ministry of Foreign Affairs, multinationals, consultancies, and non-profits.
Luiza has a Bachelor's degree in International Affairs and is currently pursuing a Master's Degree in Public Policy at Fundação Getúlio Vargas, in Brazil. Before joining YOURS, she was the Communications Manager for Brazil and Argentina at global health organization Vital Strategies, where she led the policy, advocacy, and communication area of the organization in the South Cone, working alongside local and global partners in the development of effective advocacy-communication strategies, data-driven mass media campaigns and capacity building workshops.
Alongside tobacco control, food policy, and COVID-19 response, road safety was one of her main areas of work, as she was part of the Bloomberg Initiative for Global Road Safety. She led the development of multiple campaigns against drunk driving, speeding, and to reinforce helmet wearing in Brazil, such as the Never Drink and Drive Campaign with the São Paulo City Hall and the Respect the Pedestrians, Respect the Speed Limits campaign, with the Fortaleza City Hall. In 2017, one of the campaigns developed with her technical advisory, “Mother”, won the WHO Safety Media Awards. Luiza was also an alumnus of the Global Road Safety Leadership Course, class of 2017, and an invited speaker at the GRSLC editions in Buenos Aires and Fortaleza, in 2019. She is also a Leadership Trainer at Johns Hopkins University Tobacco Control Leadership Programs.
Road safety is personally relevant to Luiza as she and her family were involved in a severe car crash when she was a child. Having the chance to work in YOURS, alongside great experts and leaders in the area in an important effort to empower youth and save lives on the roads, is the motive of great honor and gratitude.
Luiza joined YOURS in 2020 as its Advocacy Director.